Pepsi Unveils First-Ever Crowd-Sourced Super Bowl Halftime Show Intro Featuring Hundreds of Real Fan
date:Feb 05, 2013
Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the U.S. by using a unique editing technique called object replacement animation. The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonc fans, which were submitted over the past 4 weeks. The video, which aired on CTV in Canada, welcomed Beyonc to the stage for the Pepsi Super Bowl XLVII Ha
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