date:Feb 05, 2013
Bacon Covered Roast Beef. Bacon Lovers Deli Meats were first introduced in May 2012.
We have seen and heard a lot of interest in the Bacon Lovers line since our initial launch, said Charles Gitkin, vice president of marketing, RD and innovation for John Morrell. It is because of this that we're investing in a national campaign to bring awareness of these great products to a broader group of consumers, inviting them to the deli to try Eckrich Bacon Lovers Deli Meats.
Eckrich plans to support