date:Feb 05, 2013
Kellogg has added to its cereal stable in the UK with the launch of four products targeted at kids.
Coco Pops Croc Prints, Rice Krispies Multi-Grain shapes, Strawberry and Honey Loops and Honey Pops are all made with wholegrain and are high in fibre. Kellogg said the ingredients used in the cereals means they can be advertised to children, adding the products meet the guidelines set by broadcast watchdog Ofcom.
The move comes as Kellogg looks to rebalance its kids' portfolio of products, it sa