date:Feb 04, 2013
xecutive director of BMI, said craft beers and new brands including Bud Light Platinum, which A-B launched last year have cut into the megabrands volumes.
There was a little bit more cannibalization of Bud than the year before from new beers, Shepard said. Consumers are trying and drinking other brands.
Shepard said A-B should continue to focus on those who have never tried Budweiser before. If they could reach those beer drinkers, it would help.