Budweiser hopes for win in Super Bowl marketing
date:Feb 04, 2013
U.S. business, McCarthy said. Its not only the heart and soul of the brewery but its also a big part of our sales.

For 2013, A-B will once again hold a music festival similar to last Septembers Made In America festival, which was in Philadelphia and featured Jay-Z as a headliner. The location and details of the 2013 event are still being ironed out, but it will be a way to connect with 21- to 27-year-olds who have yet to try a Budweiser, McCarthy said.

The things that we have been doing, inclu
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