Budweiser hopes for win in Super Bowl marketing
date:Feb 04, 2013
of Belgium-based Anheuser-Busch InBev, is taking steps to stem the decline, and its Super Bowl ads are part of those efforts. A-B bought 4 minutes during Sundays pro football championship, spending between $3.5 million and $4 million per 30-second spot according to industry estimates.

One Budweiser ad, which features the relationship between a newborn Clydesdale and its trainer, asks viewers to name a foal born in January. The Clydesdales have appeared in 23 Super Bowl spots since 1986, and the
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