Budweiser hopes for win in Super Bowl marketing
date:Feb 04, 2013
U.S. dropped to 16.7 million barrels last year, eroding its market share to 7.8 percent from 8.4 percent.

Over the long term, the King of Beers decline is even more dramatic. Budweiser domestic shipments which peaked in 1988 have fallen 29.2 percent since 2007, when it shipped 23.6 million barrels, according to BMI.

Most other leading U.S. beer brands also saw their market shares chipped away last year by craft brands and changing consumer tastes.

The St. Louis-based brewer, the U.S. unit
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