Budweiser hopes for win in Super Bowl marketing
date:Feb 04, 2013



As millions tune in Sunday to Super Bowl XLVII for both the game and the commercials, theyll see the latest effort by Anheuser-Busch to inject energy into Budweiser beer.

The brands U.S. sales volume has been falling since the 1980s, but Budweiser sales are growing outside the U.S., and it remains among the top-selling beers.

Domestic Budweiser shipments fell 5.6 percent in 2012, according to new estimates released this week by trade publication Beer Marketers Insights. Bud shipments in the
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