date:Feb 04, 2013
, according toThe Local.
People are also drinking beer less often. In the past, Germans would not hesitate to have a beer at breakfast, according to Knowledge@Wharton, whereas today the concept of Das bier ist gesund, zu jeder Stund (beer is healthy at any hour) might now be out of date.
Even Oktoberfest, Bavarias famous celebration of beer and an important part of the countrys culture is losing some of its appeal. AsAnna Breitsameter, a lecturer at Munichs JYM Institute told Knowledge@Whart