date:Feb 04, 2013
core beer-drinking demographic of young people ages 18-34 is declining as Germanys population ages and younger people are also choosing other beverages such as wine and alco-pops. Beer is perceived to be low end, compared to wine,said wine trader Walter Bitsch according to Knowledge@Wharton. And most worryingly for a country where a beer purity law known as the Reinheitsgebot has been on the books since the 15th century, mixtures of beer with cola and juice made up 4.5% of total volume consumed