date:Feb 01, 2013
The US for many is as much of a sleeping giant as Asia. A market now comprising 19.3m bottles thanks to a growth rate of 14% in 2011, it is still only half the size of the UK market and with a population many, many times larger.
As le Mari notes: In terms of growth the US has a huge potential. Only 10% of the population currently consumes Champagne, so given the size of this country there is clearly room for expansion.
On the other hand, there are factors that go against the US. Most notably t