date:Jun 02, 2012
itesize confectionery products to these occasions is clear to see,Barton said.
Cadburys recent March launch of its Bitsa Wispa sharing pack pulled in 4.2m (5.24m) in the first six weeks and Burten noted that chocolate sharing bags are fast out-pacing the wider chocolate sector.
The UK chocolate giant has pegged its sharing bags business at 324m (405.7m) with growth forecast at 5.7% each year.
Nielsen data suggests the bitesize product segment comprises 9.5% of standard confectionery sales.
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