date:Jun 02, 2012
The latest chocolate-coated toffee popcorn will join Cadburys Giant Buttons, Twirl Bites, Caramel Nibbles and Bitsa Wispa in its sharing range.
Data from retail analysts Kantar Worldpanel pegged the UKs popcorn market at 42m (52.46m) with a 20% sales increase across all retailers over the last year.
Lee Bannerman, the snack buyer at Tesco, said five years ago the popcorn market was worth one tenth of the tortilla chip segment, and is now worth over half.
The market remains in its infancy, B