date:Feb 01, 2013
y on of convenience, where we havent yet built up the packaging we think will be appropriate, Mr. Bilbrey said. Although we certainly plan to do that because we think its a great on-the-go product (and) you would expect it to look very similar to the balance of our line in 2013 and beyond.
Hershey plans to put significant marketing muscle behind the Brookside brand in 2013. It has increased its advertising and promotion budget 20% compared to fiscal 2012.
A lot of the increases youre seeing is