date:Feb 01, 2013
98%, respectively. The biggest losers for 2012 were rum, gin and tequila with market share losses of 3.89%, 2.60%and 2.28%,respectively.
Restaurant Sciences' data shows that vodka drinks have a combined market share of more than 30%; although in 2012 flavored vodkas ate into regular vodka's market share, said Chuck Ellis, president of Restaurant Sciences. Our 2012 data shows that consumers moved away from traditional spirit staples such as rum, tequila and gin and looked to lesser known digesti