date:Feb 01, 2013
ize, playgrounds, service speed, we ranked lower. We focused on the other attributes one by one.
Sometime later we did a customer survey, and we were surprised we ranked higher than McDonalds on a lot of attributes, continues Tan. We were surprised customers ranked us higher in courtesy and service style. Maybe they felt we were warmer? And then they liked our marketing, promotion and advertising better. And then customers kept just coming back.
Eventually McDonaldswhich added nearly 50 outlet