date:Feb 01, 2013
ke chicken dont need to be adjusted because, all over, they love chicken the same, but our spaghetti might be adjusted, as its supersweet, he says. For the Filipino market, we just have to do our job very well and its there. For the others you have to go beyond that. You have to build a brand because they dont know anything about it.
Tan takes a hands-on approach to product development. If I taste a new product and like it, I will say, Wow, this is good, we can do this, he says. But [the] marke