date:Feb 01, 2013
nuary of last year to buy half of the SuperFoods Group, which operates Highlands Coffee Shops, Pho24 noodle houses and Hard Rock Cafes. That deal expands Jollibees business in Indonesia, where it had 2 Chow King outlets and now also has 13 Pho24s.
Tan says the company is ready to expand because its developed a management corps with the right experience in catering to local customs and preferences, but hes aware of the challenges, such as maintaining consistency. Food development is key, in term