date:Feb 01, 2013
s Maybank Kim Engs Sarreal. Its a tough market, and they are putting in a lot of resources. They are facing competition from brands like KFC and McDonalds, which are bigger in China. Although they are different in food concept because Jollibees concept is Chinese, they are still fast food. The challenge is to turn around the China operations. The Philippine business is doing very well, but because of the drag in China, if you look at the consolidated financial statements, its not very evident.