date:Feb 01, 2013
nture or franchise. So its a matter of internal capability and whether we have the people and support team. Right now we have not focused there yet.
But the road to becoming an international force must go through countries without a strong Filipino presence. In China the company opened a Jollibee in Xiamen in 1998 but had to close it three years later. So instead of building its own brand, Jollibee decided to buy already-popular brands and work to improve their strength in the marketplace. We d