date:Feb 01, 2013
Kellogg, Battle Creek, Michigan, the company founded on corn flakes and still best known for cereals, is expanding its presence in the frozen food category with rollouts under its Special K, Eggo and MorningStar Farms brands.
Kellogg is as a leader in the frozen food category because ofour keen insights into the needs of consumers, said MichaelAllen, president of Kellogg Frozen Food.
Whether it is a momlooking for a tasty breakfast option for her kids, or someoneseeking satisfying meals that