Beverage makers reviewing commodity sourcing strategies
date:Jan 31, 2013
n the coming year. Ready-to-drink tea and Asian specialty drinks are projected to be the fastest growing segments with growth rates of 9% and 14%.

Both Coca-Cola Co., Atlanta, and PepsiCo, Inc., Purchase, N.Y., are undergoing refranchising as they shift bottling assets to franchise partners to allow the companies to focus their efforts on brand building and marketing.

Rabobank also noted that supply and demand issues are altering the fruit juice segment, with supplier investing in growers in a
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