date:Jan 31, 2013
bal beverage strategist for Rabobank. This approach has led global brand owners to develop dedicated supply chains where suppliers, processors, distributors and even retailers are even more aligned and operate in a more integrated system.
For the soft drink segment, Rabobank said the market segment will balance developed markets, where growth has stagnated, and developing markets, where high growth rates have slowed. Bottled water will still lead in volume with a projected growth rate of 5.4% i