date:Jan 31, 2013
d attribute for 87% of U.S. consumers, according to Mintel.
Food makers are also championing proteins benefits in muscle recovery and performance, appealing to athletes and aging consumers alike. The number of sports beverages with high-protein claims grew 37% in the past five years, according to Mintel.
Protein-enhanced beverages are moving out of the bodybuilders gym bag and into the mainstream. Last year, Bolthouse Farms, a Campbell Soup Co. brand, supplemented its line of Protein Plus shak