date:Jan 31, 2013
hi, a Kellogg brand, delivers a similar message in its marketing, billing its GoLean cereals as containing an eggs worth of protein per serving. Its web site includes a protein calculator to help consumers determine their daily intake requirements.
Several high-protein products were introduced in January, including General Mills Fiber One Protein Bars and Post Great Grains Protein Blends cereals.
The companies have positioned protein as a means of sustained energy and satiety, an important foo