date:Jan 31, 2013
ng of fullness, and 60% indicating a diet high in protein may support weight loss.
Of last years high-protein launches in the U.S., snack and energy bars accounted for 20%, followed by meal replacement drinks and yogurts, Mintel said.
Among the nutrients cheerleaders is The Kellogg Co., Battle Creek, Mich., that last fall beefed up its Special K Protein lines of cereal, meal bars and shakes and launched a Protein Effect advertising campaign built around proteins role in outsmarting hunger. Kas