date:Jan 29, 2013
tified wild-caught Alaska Pollock for its Filet-O-Fish sandwich, will begin displaying the MSC ecolabel on product packaging, in-restaurant communications and external marketing beginning in February 2013 coinciding with the launch of Fish McBites, McDonalds newest fish menu item, which also uses wild-caught, MSC-certified Alaska Pollock.
Collaboration Yields Transformative Impact
According to MSC Chief Executive Rupert Howes, todays announcement from McDonalds USA is the culmination of succe