Global confection sales top$193 billion in 2012
date:Jan 29, 2013
ail store presence in major locations (i.e. Hersheys Chocolate World stores in China, Dubai, Singapore and the U.S.), offering factory tours, digital engagement campaigns, or general merchandising that pushes confections into new product categories

and private label brands that are obtaining their own unique identity. Fung related that while consumers bought private label brands to economize, they have come to appreciate the quality, fun and variety in that segment. According to a Niels
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