date:Jan 29, 2013
consumers are keen to revisit, particularly in tough economic times. When consumers initiate a push, as they did in 2008 requesting Cadbury return the nostalgic Wispa bar to the market in the U.K., the relaunch can generate robust sales in a short time frame. The company sold 1.2 million bars in the first week of its relaunch.
enhancing brand identity through cross-promotional efforts. Companies can take iconic brands to a new level by ramping up branding efforts through specialized ret