Direct sales of wine rose 10 percent last year
date:Jan 29, 2013
it easier to communicate directly. Smartphones are increasingly used in advertising campaigns, especially the use of near-field communications, which enable companies to send messages to possible customers who are driving or walking by. Safeway has been successfully using that technology to draw customers into its stores and direct them to the wine aisle, said Jeff Matisoff, senior vice president of PHD West.

The advances in mobile access fuel the speed at which our social connectivity takes p
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