date:Jan 25, 2013
A shift to flexible packaging is occurring among national brand owners and private labelers, and it's happening domestically as well as overseas.
In the U.S., Sunsweet Growers Inc., Yuba City, Calif., leveraged the visual possibilities of flexible packaging as part of a packaging redesign. The company switched from a paper label to a full-body shrink label for its juice bottles and redesigned the graphics on its full range of packaging, including dried-fruit pouches, to give the Sunsweet brand