McDonald’s navigates challenging market
date:Jan 25, 2013
ree global growth priorities to optimize our menu, modernize the customer experience and broaden accessibility to brand McDonalds around the world.

Despite an unexpected rise in sales in December, which boosted fourth-quarter earnings, Mr. Thompson predicted a January decline.

Growth in the informal eating-out industry has been relatively flat to declining around the world, and we expect that to continue, Mr. Thompson said. As we begin 2013, we face persistent top- and bottom-line pressures an
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