McDonald’s navigates challenging market
date:Jan 25, 2013
In response to a dreary first-quarter forecast, McDonalds Corp. remains focused on enhancing its menu and expanding its footprint.

As we begin 2013, were placing an even greater emphasis on those drivers that excite consumers and generate the greatest growth for our business, said Don Thompson, chief executive officer of McDonalds, in a Jan. 23 call to discuss fourth-quarter earnings with financial analysts. We still have plenty of room to grow within the framework of our Plan to Win and our th
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