date:Jan 24, 2013
er King, Wendys and Taco Bell, have been nibbling away at McDonalds customer base during the recession with numerous dollar-menu items, such as Taco Bells 99-cent nacho griller.
McDonalds said it intends to fight back with a $3.2 billion marketing budget in 2013 that includes opening 1,600 new stores worldwide.
It will also launch more low-priced items such a Fish McBites, due next month.
McDonalds shares closed up 0.6 percent, to $93.48.