date:Jan 24, 2013
The company also plans to launch a new promotional campaign next month as it intends to become digitally interactive, reported The Drum.
JuiceBurst, which is valued at 30m, will carry an interactive soft drink label featuring Blippar technology.
The label will carry fruit, which will burst off-pack. Consumers, who have easy-to-download Blippar app on their smart phones, can tap into the JuiceBurst social media links revealed by the exploding fruit. This will enhance the scope for further engag