Global competitive environment pressures McDonald’s earnings
date:Jan 24, 2013
lion during the previous year.

Throughout 2012 we concentrated our efforts behind the global priorities that represent our greatest opportunities under the Plan to Win optimizing our menu, modernizing the customer experience and broadening accessibility to our brand, said Don Thompson, chief executive officer. McDonalds continued to grow by remaining focused on what matters most to our customers, although our results reflect the impact of the challenging global operating, economic and competit
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