date:Jan 23, 2013
rozen meal introductions, Ms. Day LeVesque said.
Pad Thai, Vietnamese food and Indian frozen meals give consumers the opportunity to try different cuisines without investing money or time making them from scratch, Ms. Day LeVesque said.
Bagged frozen meals also have gained popularity, possibly because they seem fresher than their classic tray counterparts, Ms. Day LeVesque suggested.
Manufacturers are starting to understand in order to get consumers engaged in the category, they have to ha