date:Jan 23, 2013
ct to more profitable areas, such as breakfast and snacks.
I've been pretty consistent for almost four years saying I am not going to chase a declining market, Mr. Johnson said. If I put a lot of investment behind Smart Ones and I am chasing a declining market, there is just not going to be the return I want.
He added, I certainly don't want to imply that we are walking away from the business because we are not.
So, how will food makers reclaim the cooled-off category?
With innovation, s