date:Jan 23, 2013
et. Pittsburgh-based Heinz in February 2012 ended its T.G.I. Fridays frozen single-serve entrees line just six months after its launch. The company also ceded its Boston Market license for frozen dinners and side dishes.
And, recently, Heinz acknowledged sales of its Weight Watchers Smart Ones frozen meals have been struggling.
In a Nov. 20, 2012, earnings call, Bill Johnson, chairman, president and chief executive officer for Heinz, said the company would shift its focus away from the produ