date:Jan 23, 2013
taurants name boost the items credibility and offer consumers a sense of dining out, according to research from both Packaged Facts and Mintel.
One indication of quality is finding a brand you recognize and trust, Ms. Day LeVesque said. Whether you eat at that restaurant or not, you think you can trust that brand when you see it in the grocery store. It gives consumers who are not eating out as much an opportunity to eat restaurant-style food at home.
However, brand recognition isnt a sure b