date:Jan 23, 2013
tious perception, such as meal kits and refrigerated meals, which have a perception of being less processed and a little healthier for consumers.
Nestle, Vevey, Switzerland, that leads sales in the category, responded to the trend this month with the introduction of Lean Cuisine Salad Additions entrees, which are microwave-steamed pouches of grilled chicken, vegetables and dressing that are added to lettuce in order to make a salad.
Were also working on a broad communication strategy addres