date:Jan 22, 2013
y. If it was to be realised, any such plan would require considerable investment from the industry and would likely be paid for via a specific marketing levy, combined state-by-state. It could also be a nationally collected levy similar to the one in place for research and development.
Though this is currently only conceptual, Robbie says, the industry is requesting action to increase demand at the customer end of the market. It is a strategic imperative nationally and, as a peak industry body,