Alcohol has untapped premium own label opportunity: Mintel
date:Jun 01, 2012
ntly that Chocabloc has been promoted quite a lot, which suggests the best route is a slight undercutting of brands on price.

Wisson added:Theres certainly potential for an alcoholic brand of this type in the premium sphere a cider playing up freshness or fruitiness, would have a good chance for success, I think.
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