Alcohol has untapped premium own label opportunity: Mintel
date:Jun 01, 2012
of attracting people there are opportunities there I think. Marks Spencer has done a lot of work in this area, I believe.

Venture brands

Venture brands such as Tescos own super-premium ice cream Chokablok, were another interesting market development that could attract alcoholic beverage NPD, Wisson said.

Chocabloc is competing quite closely with [Unilever brand] Magnum and is even slightly more expensive.So private label is not necessarily restricted to a lower price but Ive noticed rece
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