date:Jun 01, 2012
Chris Wisson, senior food analyst at the research firm, told BeverageDaily.com that the reputation of own label alcohol (within a private label market worth ₤37.4bn overall in 2011) was not as strong as it was for food and non-alcoholic drinks.
For instance, 32% of consumers surveyed by Mintel said they were more prepared to try own-label alcohol now than a couple of years ago,which Wisson said wasa good result showing progress, but there was still some way to go.
Wine is one exception, and