Consumers rank McDonald's No.1 in value, convenience
date:Jan 21, 2013
3-month visitors saying they were extremely satisfied with their most recent visit, McDonalds nonetheless enjoys among the highest intent to visit again scores, with 64% of past 3-month visitors saying they are extremely likely to visit again. Only Subway and Chick-fil-A have higher intent to visit again score, 68% and 67%, respectively. The highest satisfaction scores among past 3-month visitors were all earned by smaller brands, including Chick-fil-A (66%), Long John Silver (56%) and Whataburg
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