date:Jan 21, 2013
Among quick-service restaurants (QSRs), consumers ranked McDonalds No. 1 for providing good value, fast service and very convenient locations, yet scored low overall satisfaction scores from consumers regarding their most recent visit, according to results of a recent Restaurant DemandTracker survey conducted by Consumer Edge Insight that asked consumers to rate restaurant brands on different attributes.
When it comes to identifying what drives loyalty for restaurants, the most commonly-cited f