Symrise establishes an umbrella brand: think mint
date:Jan 21, 2013
Symrise has established an umbrella brand for fresh taste and cooling care. think mint is, said the company, a strategic platform for mint concepts.

Mint is, said Symrise, regarded as a symbol for cleanliness, fresh breath and cooling effects; mint affects all senses. Mint gives confectionery, chewing gum and oral care products their characteristically fresh notes. Consumers especially appreciate the interplay of cooling and freshening effects. In general, according to the company, products wit
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