date:Jan 21, 2013
re trending upward. In new product launches with a slimming claim, Mintels research shows triple digit growth -- up 140% between 2008 and 2012 globally.
In the weight management industry, there is an upward trend toward products that combine whey protein, peptides, and calcium for weight loss. Specifically, the high-protein trend is growing worldwide, evidenced by countries with high-protein claim products being launched, as well as European examples of consumers seeking high-protein products.