date:Jan 18, 2013
Syngenta has launched a promotional campaign for its famous tomato variety. The campaign started with a TV advert showing a customer choosing Kumato at the greengrocer.
The development of this tomato began in the 1970's, when Luis Ortega, current Syngenta tomato geneticist, accompanied his father to the plantations of a family in Adra, a coastal town in Almeria. His curiosity led him to discover that tomatoes at both ends of the plantation, under more water stress, had a different colour and a